One of the first steps to be carried out when preparing a study – is the data collection. We take great care in our data collection process, because it’s results depend on multiple factors: precise and correct questions and/or questionnaires, properly selected respondents. An important role is upon the interviewers, because it is their efforts that can largely determine the quality of the study.
Our company research department has 18 employees, 15 of whom are responsible for data collection. We are a socially responsible company, so most of them are professionals with disabilities.
Data collection methods
Depending on the questions asked and the target-groups of people, whose views and opinions you want to learn, we offer our clients the following data collection methods:
Paper and pencil interview (PAPI) – is the most commonly used method of collecting data. This method is representative of the interview process, when the interviewer has a printed questionnaire, interviews the respondents and fills in the questionnaire responses.
CAPI – a survey carried out in direct communication with the respondent (it is also called face to face), with the data being recorded on a tablet PC.
CAWI – is an online survey where links to questionnaires are sent to potential study participants.
CATI – is a type of telephone survey. Reliable and fast way to run a large-scale survey.